THRIVE

hrive is a Blockchain-based company and intelligent contracts with all the competitive advantages that this technology offers, offering total transparency, 100% protection and data security.

The Thrive Tech team adequately analyzes key locks available in the markets, taking into account all threats related to transaction processing, speed, gas demand and data storage capabilities. If none meets the needs, the team has the skills to create an independent block chain, fully tailored to project needs.

WHAT IS THRIVE

Thrive’s ultimate goal is to establish the first meritocratic & community based Premium Advertising Market Place, where all participants become strong contributors in defining clear publisher interests, commercial benefits and self-reinforcing processes to make joining the group a no-brainer.

Thrive believes the community is the backbone of its business model, therefore all main actors who are actively contributing to the Ad Market Place development such as Consumers, Reviewers, Advertisers and Publishers are eligible to improve their economic performance. Earn surfing the web.

HOW THRIVE WORKS

Thrive is a premium decentralized adv. marketplace based on block chain and smart contracts. The block chain will ensure full transparency, 100% data security and safety.A reliable and meritocratic reputation management mechanism, based on concurrent professional reviews, will ensure websites’ ratings and premium advertisement placement. Brand safety and reputation won’t be a problem anymore.Smart contracts are the bridge on the Blockchain to connect any advertiser and publisher without any third party needed, drastically lowering Ad. Marketplace fees.For the first time, both Publishers and Consumers that are willing to voluntarily share anonymous data, will get monetary rewards. Something that everyone today is unconsciously already doing for free.

CORE VALUE

The community is the backbone of THRIVE’s business model, including: Customer, Reviewers, Advertisers and Publishers. They are the main actors who can be actively contributing to the Ad Market Place and they are also eligible to improve their economic performance.

THRIVE is changing the concept in the digital advertising industry from being strictly regulated by Transparent and Meritocratic reward model ensuring the full reserve token redistribution upon the ramp-up phase gets accomplished.
THRIVE provide the value services that can help both supplier and customer.

On the supply side, publishers can find out low fees and transparent ads rules in THRIVE, provided that publishers ensure that their content is premium and clean. Publishers are guaranteed to represents a premium placement for advertisers. Their reports will be rewarded to reviewers’ community.

On the customer side, advertisers care about brand protection and effective retargeting to maximize their ads conversion. Their brand reputation can be ensured by the premium content reviewers’ process, predictive retargeting and high conversion will be possible.

THRIVE SERVICES

• Digital profile management: Thrive will guarantee all the actors in the platform will be in line with KYC (know your customer) and AML (anti money laundering) standards, due to the high volumes of data and transaction expected in the platform. All data will be treated anonymously and secured by Thrive’s Blockchain.
• DMP Service: As per latest Forrester report, Winterberry Group Survey and Radar Research Survey, all senior executives believe that DMP will be in their future.
• Ad Exchange: At the same time advertisers can set maximum bid value, and other fine tunings to optimize banners and other ads.
• Thrive Labs A1: Data processing is done by linking reviewers’ data and incoming traffic data providing concrete guidance for site curators to improve their user experience.
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FEATURES OF THRIVE

User reward: We pay you for your monthly internet browsing. Unleash the value of your data.

Professional reviewer: Reviewers community will guarantee publisher websites are going to represent a premium placement for advertiser.

Website reward: Monetize your end-user data. Thrive’s client is light, fast and does not impact the end-user experience. Acting as an additional revenue stream on top of any traditional monetization system.

Efficency: Blockchain ecosystem dramatically improves the industry’s efficiency. No more intermediaries means low fees and value creation for your business.

Reputation: A reliable, transparent, sustainable reputation management mechanism will insure you against the risks of fraudulent behavior. Your brand will be safer with us.

Accuracy: Improve your conversion thanks to our innovative data management platform collecting data throughout your customer’s entire journey.

POTENTIAL PRODUCT

Global advertising spending has been forecasted to round up dramatically, due to advances in technology and consumer preferences, not all mediums are as heavily invested in as others. Digital advertising spending worldwide is also forecasted to constantly increase during the coming years. Following this pattern, mobile advertising spending is guested to double between 2015 and 2019.

These indicators have convinced that THRIVE will be dramatically develop based on the advertiser’s demand in the near future.

TECHNOLOGY AND MARKETS

The primary aim of Thrive is disrupt the current way in which advertisers undertake digital marketing. Based on blockchain and smart contracts, Thrive will create a premium advertising market place where community and quality feature strongly. Full transparency security and safety are ensured by the blockchain.

The primary target is Google’s AdWords network which many consider to be deeply flawed. Many advertisers have seen their adverts appear in inappropriate places damaging their brand. It is also expensive for advertisers and of questionable benefit to consumers.

The AdWords network is perceived by some as a heavy-handed monopoly banning publishers without explanation. Additionally, consumers receive no rewards for sharing data supporting businesses. All these issues are addressed by Thrive.

The Thrive model gives customers control of their data and rewards them for sharing it. All data collected from customers is anonymized and placed on the blockchain. Customers are also rewarded for reviewing the quality of the network websites.

Publishers will receive rapid payments and will pay considerably less than with AdWords; brands will be protected; and adverts will reach the right audiences. Advertisers and publishers will be connected through smart contracts without the need to involve any third party.

The first Thrive prototype is available to download and run as a Chrome extension. Thrive claims that 80% of respondents have stated they would wish to join the Thrive network.

ADVANTAGES OF THRIVE

Thrive rewards all stakeholders, for instance:

• Users — user behaviour and their search data are highly valuable to businesses, but they are not currently compensated for sharing that data, With Thrive users will be compensated in tokens for this data. Essentially, Thrive users will receive payment just for browsing the web.
• Reviewers — people will be compensated for reviewing website quality
• Advertisers and publishers will be able to secure advertising in premium marketplaces with low fees and high conversions. Fees will be between 7% and 10% compared to current competitor fees of 32% to 49%.
• Reserve distribution — the crowdsales reserve will be distributed to all stakeholders who contribute to the ramp-up phase
• Accuracy, reputation and efficiency will far surpass what is currently available to the benefit of the whole community.

 

THRT TOKEN FACT SHEET

As soon as Thrive block chain is ready to support the ramp up phase, Thrive Coins will be exchanged and distributed. Thrive Coins are native to Thrive, it is the only currency used in the marketplace.

+ 53% will be allocated for Private and Public Tokens rounds.
+ 17% will be reserved for Thrive team. These tokens will be locked for 24 months after the completion of the token generation event with 1 month cliff (or until the launch of proprietary Thrive Blockchain).
+ 1% will be reserved for Advisors and Partners. These tokens will be locked for 12 months after the completion of the token generation event with 1 month cliff (or until the launch of proprietary Thrive Blockchain).
+ 2% will be reserved for bounties campaigns.
+ 27% will go to reserve and will be fully redistributed to reward Thrive community during the rump up phase.

THRIVE TOKEN ECONOMICS

Thrive team will generate by Ethereum Smart Contract an ERC-20 standard token THRIVE TOKEN (THRT). All wallets supporting ether, including Jaxx, MyEtherWallet.com and Ethereum Wallet support ERC-20 compliant tokens.

Smart contracts for all token sales will undergo independent third party audits from credible companies before launch to ensure the security and integrity of the code.

THRT TOKEN DETAILS:

Total Supply: 200.000.000 THRT + Bonus
Total Token available for Sale: 53%
Initial pricing: 1 THRT = 0.25 €
The amount of THRT tokens per 1 ETH might vary due to the movement of the Ethereum price.
Hard Cap 25.000.000 €
A dynamic Hard Cap increase of 10% will be triggered in case the sales is reaching 95% of the declared hard cap.
E.g. In case the sales reaches 23.75M €, the hard cap will be dynamically increased to 27.5M €.

This will ensure no token value dilution even in case of dynamic hard cap increase. Burning tokens at immediately after the ICO means that the value of Thrive token will increase, as there are fewer available on the market.

THRT Token Private Round:

Running till end of January 2018
Bonus 40%
Min Contribution: 400k THRT

THRT Token Public Pre-Sales:

The launch is estimated 15 days after the Private-round phase is completed.
Bonus 30%
Duration TBA
Min Contribution: 1000 THRT

THRT Token Public Sales

The launch is estimated few weeks after the Pre-Sales is completed

Bonus: 20% Threshold ETH: 0–10,000 Min. Contribution: 1000 THRT
Bonus: 15% Threshold ETH: 10,000–20,000 Min. Contribution: 1000 THRT
Bonus: 10% Threshold ETH: 10,000–20,000 Min. Contribution: 1000 THRT
Bonus: 5% Threshold ETH: 30,000–50,000 Min. Contribution: 1000 THRT
Bonus: 0% Threshold ETH: over 50,000

Token burning simulation

The burning process will be always ensuring that majority of token supply generated (from 57% up to 80%) is owned by Thrive Community over time. Fully in line with decentralization concept.

In line with Thrive Platform ramp up strategy, the 27% of generated tokens (54M THRT), called Reserve, are fully locked until platform will be ready. This, together with the 17% team tokens vesting period, will guarantee a limited tokens supply on secondary market until the implementation phase is finalized.

Once Thrive Platform is ready to operate, this 27% reserve (54M THRT) will be unlocked and re-distributed meritocratically to users and websites that will be helping Thrive to ramp-up its Platform. Once the rump-up is finalized, the Advertising Market Place will be officially launched.

TEAM

 

ADVISORY BOARD

 

ROADMAP

For more information, please visit links below

WEBSITE: https://www.ico.thrivelabs.io/
FACEBOOK: https://www.facebook.com/thrivelabs.io/
TWITTER: https://twitter.com/WeareThrivelabs
TELEGRAM: https://t.me/thriveico
ANN: https://bitcointalk.org/index.php?topic=2401702.0\

Author : Galih Arisuta

Profil : https://bitcointalk.org/index.php?action=profile;u=1718886;sa=summary