JOIN ZAPIT THE ONLY BLOCKHAIN VERIFERD
INTRODUCTION
In
an increasingly digital world, most of the shopping has now started
happening online. E-commerce websites and online shopping portals offer
attractive discount coupons and rewards in order to retain customers and
get new customers, credit and debit card companies offer rewards on
making purchases through cards, and airline companies offer air-miles in
order to retain passengers. One of the biggest problems for consumers
is in determining whether the products that are being offered online are
genuine.
Zapit
identifies the existing diminishing quality of product reviews on
Amazon. It aims to re-establish trust between online sellers and
consumers. With blockchain-based verification process Zapit ensures the
credibility of published product reviews will rise hence providing a
platform to make better purchase decision for consumers. In a nutshell,
Zapit taps into the potential of crypto-tokens and the upcoming
cryptoeconomic market through legitimate user-generated reviews. Zapit
establishes a platform for every consumer to easily get involved in the
free market model and earn Zapit Tokens against reviews that get
published on the website. Zapit creates a win-win situation for sellers,
consumers, product evaluators and review moderators by providing
blockchain-verified reviews platform.
WHAT IS ZAPIT?
The Only Blockchain Verified Product Reviews Platform.
Zapit Is The Need Which Adds Trust Between Amazon Sellers, Consumers & Product Evaluators.
Consumers
Are Tired Of Fake Positive Reviews While Amazon Sellers Are Frustrated
With Negative Review Campaigns From Competitors. Product Evaluators Need
To Get Paid For Their Time. How Can This Problem Be Solved While
Creating A Win-Win For Everyone?
With
Zapit, Amazon Sellers Can Add Their Amazon Affiliate Link To Start
Earning Additional 4 To 8% In Profits. Consumers Are Compensated To
Write Reviews. Blockchain Review Moderators Earn Tokens & Add
Credibility To Their Portfolio.
WHY WE NEED ZAPIT?
We
have identified that fake product reviews are one of the biggest
problems faced by Amazon Sellers & Consumers today. In spite of
various measures taken by Amazon to ensure the quality of reviews on
their platform, there has been a significant increase in the number of
fraudulent product reviews. Fake reviews are further classified into two
parts:
1. Fake Positive Reviews: The practice of reviewing products and giving them 5-star ratings.
2. Fake Negative Reviews: The practice of giving negative ratings to competitor products.
1. Fake Positive Reviews: The practice of reviewing products and giving them 5-star ratings.
2. Fake Negative Reviews: The practice of giving negative ratings to competitor products.
The
problem with these malpractices is that consumers end up getting
products of substandard quality, thus decreasing their trust on all
online sellers — a detrimental reaction for those sellers who have
genuine products.
Amazon
had previously implemented a policy wherein customers who reviewed
products would get incentives in the form of discounts or refunds to
review the products. The reviewer had to make it clear that his review
was incentivized. However, this resulted into unnatural product reviews
and Amazon ultimately banned incentivized reviews from multiple product
categories. However, there has been no improvement in the genuineness of
product reviews on Amazon and as a result the credibility of all
product reviews on Amazon is put to test.
The
problem of genuineness on Amazon is a persistent one as sellers often
find a way to work around the different protective shields put up by
Amazon to produce good and valuable reviews. Vendors recruit reviewers
via other platforms and incentivize them with discounts for each review.
While Amazon has tried to eradicate the problem of product reviews, it
has failed to do so. The problem still persists and calls for the
implementation of an effective system in place for product reviews
wherein each review is checked to prevent any kind of gaming or
spamming.
Not
only is the problem of fake reviews a matter of concern for Amazon, but
other vendors as well. These reviews become basis of other consumers’
decisions. One of the problems of Amazon banning the incentivization of
product reviews is that along with driving the fake reviewers away it
also drove the genuine product evaluators away.
These
reviewers actually spared time out of their day to review products,
structure reviews in a way to help other consumers reach a decision and
produced something of value — not only for the vendor or the other
consumers but for Amazon as well.
HOW TO WORK ZAPIT
Zapit’s blockchain-verified product review platform can be accessed in two different ways:
- Zapit Browser Plug-ins — Zapit Browser Plug-ins will be accessible by those users who want to get legitimate reviews at hand while they are searching for products online on Amazon. Customers will be able to view all reviews for the product that they are currently viewing on Amazon with the help of the Zapit Brower Plug-in.
- Zapit Website — Zapit Website is essentially an online platform wherein all the reviews that moderators approve will be published. This will be accessible by all the users who are looking for genuine reviews on the product that they are interested in buying.
PROBLEM ZAPIT
We
have identified that fake product reviews are one of the biggest
problems faced by Amazon Sellers & Consumers today. In spite of
various measures taken by Amazon to ensure the quality of reviews on
their platform, there has been a significant increase in the number of
fraudulent product reviews. Fake reviews are further classified into two
parts:
- Fake Positive Reviews: The practice of reviewing products and giving them 5- star ratings.
- Fake Negative Reviews: The practice of giving negative ratings to competitor products.
SOLUTION ZAPIT
The
concept behind Zapit is pretty straightforward if you contribute to the
community, your services are acknowledged and you get an incentive for
contributing to the venture. Furthermore, one of the most important
things for any business is capital. While there are a lot of different
ways in which a business can acquire capital, there is one type of
capital which is extremely important to the business — sweat equity. The
conceptualization of crypto-tokens and blockchain technology has made
incentivizing user generated content possible. Zapit is one such
platform wherein the value of user-generated content is realized. It is
an online platform where the problem of fake product reviews is resolved
by incentivizing genuine product reviews.
Contributions
can be made by vendors, reviewers and moderators. The contribution of
reviewers and moderators falls under the category of sweat equity, and
the incentivization of their efforts is what Zapit is essentially about.
Zapit aims to provide a platform where all product reviews are checked
for genuineness and people who made.
ZAPIT WEBSITE
Zapit
Website is essentially an online platform wherein all the reviews that
moderators approve will be published. This will be accessible by all the
users who are looking for genuine reviews on the product that they are
interested in buying. For sellers, this portal will act as a means of
advertising their product to users from across the world. Since Zapit
produces verified reviews, the credibility of their product increases
and thus consumers are more likely to go with a product which has
verified reviews.
ZAPIT BROWSER PLUG-INS
Zapit
Browser Plug-ins will be accessible by those users who want to get
legitimate reviews at hand while they are searching for products online
on Amazon. Customers will be able to view all reviews for the product
that they are currently viewing on Amazon with the help of the Zapit
Brower Plug-in. In addition to this, Zapit will also give provisions to
consumers so that they are able to submit a review on Zapit through the
plug-in. If the review that they submit gets accepted, they earn Zapit
Tokens.
BENEFITS OF ZAPIT: A SNAPSHOT
Zapit
is a platform that provides legitimate user-generated reviews. While we
discussed a lot of benefits that various entities get by using this
platform, it is essential to summarize them all together to get a
comprehensive overview of how the platform aims at creating a community
where contributions are valued.
- Consumers: Consumers get genuine reviews and as a result they will be able to make better purchase decisions.
- Sellers: Zapit provides legitimate product reviews to sellers for the products that they decide to list and thus establish trust between the seller and the consumer. Sellers will also be able to link their Amazon Affiliate ID with us to earn extra profit on the sales of the products linked with Zapit.
- Product Evaluators: Product Evaluators will become a part of the blockchainverified product reviews committee without having to invest monetarily. They will earn Zapit Tokens when their reviews are published on Zapit.
- Review Moderators: Moderators will be able to earn Zapit Tokens for every valuable contribution they make to the platform.
TOKEN SALE TERMS
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Personal profile: Galih Arisuta
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